Nike Members Experiences        ·2022 - 2025

my role/       Workshop Design | Experience Design

client/      Nike via Lateral Thinking

about/
For the past three years, I've designed and delivered creative workshops for Nike Members, developing concepts that encourage participants to personalize products while creating meaningful brand experiences.

My role covered the creative development of each workshop, from shaping the activity and participant journey to coordinating its execution alongside the production team. Every workshop required adapting the experience to different collaborators, audiences and contexts while keeping Nike's identity at the center.

Working directly with participants has taught me how small creative decisions can transform an activity into a memorable brand experience.