XPENG       ·2025-2026

my role/       Art Direction | Concept Development | Graphic Design
client/      XPENG via Never Say Never

about/
I played a key role in the art direction of XPENG’s launch campaign in Spain, working alongside the creative copyriter to develop the campaign concept and claim, “EL FUTURO ES AHORA” (“The Future Is Now”), which later became XPENG Spain’s official claim.

I led the visual development of the brand’s first introduction video in Spain, translating the creative concept into a cohesive visual narrative. I also directed the development of social media video content and designed branded graphic assets, ensuring visual consistency across campaign touchpoints.