XPENG Nuria Roca        ·2025-2026

my role/       Art Direction | Concept Development | Graphic Design

client/      XPENG via Never Say Never

about/

Following the brand launch, we developed a campaign introducing Nuria Roca as XPENG Spain’s first official brand ambassador.

I contributed to the creative direction of the campaign production and later led the planning and direction of the brand’s social media content strategy, producing a year’s worth of content in a single shoot while maintaining a consistent visual narrative.